1 BAR = 1 MEAL ✦ 1% OF PROFITS TO FIRST RESPONDERS ✦ GOVX Discount for government employees ✦ CREATED BY A NASA SCIENTIST ✦

Origin story

Built for space.
Eaten on Earth.

125 million Americans eat bars as a meal — but those bars are full of sugar and short on nutrition. READYBAR was built to close that gap: delicious enough to crave, nutritious enough to replace a real meal.

MYTH: "Astronauts are so mission-focused that flavor doesn't matter."

In an environment where every variable is controlled and every outcome is critical, great nutrition isn't a luxury. It's a requirement. The food had to be delicious enough that astronauts would actually eat it, nutritious enough to sustain peak performance, and portable enough to work in the most demanding conditions on (or off) Earth.

4+Craveable Flavors
30gProtein
0Prep
Get READYBAR
READYBAR held by an astronaut

The team

Built by people
who don't get lunch breaks.

A NASA food scientist, backed by advisors from search and rescue, the fire service, aerospace and consumer brands.

Jason Quinn

Advisor

Jason Quinn

U.S. Coast Guard Rescue Swimmer #500 with 20+ years in search and rescue. Distinguished Flying Cross recipient and host of The Real ResQ Podcast.

Aaron Zamzow

Advisor

Aaron Zamzow

Career fire service Lieutenant, EMT and strength coach. Founder of Fire Rescue Fitness and host of the Better Every Shift podcast.

Jennifer Rochlis, Ph.D.

Advisor

Jennifer Rochlis, Ph.D.

MIT Ph.D. in Aeronautics & Astronautics and former NASA Division Chief. Runs an aerospace consulting firm and coaches executives.

Jim Taschetta

Advisor

Jim Taschetta

35+ years building brands at P&G, Coca-Cola and Visa. Leads the MISTA foodtech platform.

ARE YOU READY?

You deserve a real meal, even on your hardest days.

READYBAR exists for the gaps: the meeting that ran long, the commute that fell apart, the lunch that stayed a good intention. We’re not here to replace the slow meal with someone you love. We’re here for the days life doesn’t leave room for one, so you still eat something real.

Proudly 1% of our profits goes to active-duty first responders.

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